Cosmoprof Bologna 24

Another hugely successful year at Cosmoprof Bologna! The organisation and preparation that goes into this show each year is a huge team effort - from the collaboration of NPD and the Lab on new product launches to the marketing assets and design work required throughout the stand, to the push of the Sales team as they drive customers to our stands. We were delighted to launch new products for OSMO, OSMO Ikon and Crazy Color, and showcase our much-loved and best-selling products across hair and beauty.

This year, Professional Beauty Systems exhibited many of our brands across the business: OSMO, OSMO Ikon,Crazy Color, Colorissimo, Vines Vintage, Apraise, Kaeso, Crazy Angel, Skintruth, TAN TRUTH, Jerome Russell, HIVE,FFOR, The Knot Dr, Hairgum and PBS Private Label. With a presence across four halls, we exhibited PBS stand in the UK Pavillion and for the first time, we took PBS Beauty to a separate hall with Apraise, Crazy Angel and Kaeso on display.

We kicked off our 40th anniversary celebrations in style on Friday 22nd March at Bologna. Welcoming customers old and new to our stand, we celebrated with cake and fizz, toasting to a fantastic 40 years.