Cosmoprof worldwide bologna 2025

An excellent experience as always attending Cosmoprof Worldwide Bologna 2025!

As the biggest event in the Professional Beauty Systems calendar, we always look forward to the energy and innovation it brings — and this year was no exception.

We were thrilled to launch a range of new products and collections across our brands, including innovations in skincare, ground-breaking haircare solutions, and enhanced formulations of our best-sellers. Alongside these exciting launches, four of our much-loved hair and beauty brands unveiled their highly anticipated rebrands. With overwhelmingly positive feedback, this year’s Cosmoprof Bologna was a resounding success for PBS.

For the second year running, our Private Label Division joined the stand — and what a fantastic experience it was! It was a pleasure connecting with so many prospective private label customers, and the team is eager to dive into the exciting new projects ahead.

Every year, teams across Professional Beauty Systems work tirelessly in the lead-up to Bologna, preparing to showcase our latest innovations to the global hair and beauty industry. We’re always blown away by the incredible response to our new offerings.

A huge thank you to everyone who visited the PBS and OSMO stands over the weekend — and to all the new faces we were delighted to meet.