Cosmoprof Bologna, the biggest hair and cosmetics exhibition in the world, and the most important show in the Professional Beauty Systems calendar returned this April after not having been held for the last two years. Professional Beauty Systems featured key brands in the UK Pavilion in Hall 19 from 28th April to 1st May.
Professional Beauty Systems showcased three of its beauty brands including – Apraise, TAN TRUTH® and Skintruth® at its stand in the UK Pavillion.
Apraise® professional Lash and Brow products are created for salon professionals and contain active ingredients to ensure long-lasting, high-definition colour and luminous shine for results that visibly transform eyelashes and eyebrows.
TAN TRUTH® is one of the most respected and established brands on the market, a retail and professional favourite. The range achieves remarkable natural-looking results whilst being vegan friendly.
Skintruth® is a comprehensive salon beauty range that unifies naturally derived and scientifically advanced ingredients to optimise skincare. Each skincare solution is formulated with a perfect blend of specialist ingredients and essential oils and is Paraben, Sulphate and Mineral Oil Free.
For the fourth year running, OSMO exhibited in Hall 25 in association with their Italian Distributor POKER.
The stand featured OSMO’s extensive range of haircare and best selling products such as Super Silver Shampoo, Matte Clay Extreme and the Intensive
Deep Repair Mask. Live colour and cutting demonstrations took place featuring some of Italy’s finest hairdressing and barbering talent.
After a long two years for the hair and beauty industry, Professional Beauty Systems is relieved and delighted that exhibitions are now back up and running. It was another successful year at Cosmoprof seeing customers and friends face to face, collaborating with our amazing brand ambassadors and finally being able to launch our new products which we had been working hard to create.
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