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About the brand

TAN TRUTH® is one of the most respected and established tanning brands on the market, a retail and professional favourite. The range includes a comprehensive vegan friendly tanning range that delivers flawless results and outstanding long-lasting colour.

Created with innovative ingredients such as Prolong & Protect Agent, TAN TRUTH® achieves remarkable natural looking results with natural Superfoods Boost to improve the overall skin appearance.


Truly Natural

100% Vegan
It’s simple, we’re proud to be a fully vegan friendly tanning solution. (Oh, and cruelty free as always!)

Up to 50% recycled bottles
We believe in doing our bit to help reduce plastic waste, and you can too! Out bottles are made of up to 50% recycled material and are fully recyclable.


Truly Innovative

Skin Firming Technology
We strive to make people feel confident in their own skin. Our formula creates the feeling of firmer skin with extra hydration.

Prolong & Protect
Our Prolong & Protect Tanning Agent ensures that you glow for longer! Our special mix of ingredients provides a natural, water resistant tan.

Superfoods Boost
Our formula is packed with skin loving ingredients which hydrate and care for the skin while you tan. Every product has its own unique blend of Shea Butter, Avocado, Coconut, Aloe Vera & Jojoba!

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